VB calls on Australians to re-create iconic ad for 50th birthday

November 28, 2018 1:59

Carlton United Brewery’s Victoria Bitter has called on Australians to help recreate its iconic 1968 ‘a hard-earned thirst needs a big cold beer’ ad.

The ad, which will be made to celebrate its 50th birthday, asks Australians to submit their own interpretation of the classic VB ad and song.

The best renditions will then be put together to create a new ad which will feature everyday Australians.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Clemenger CUB VB

1 COMMENTS

Erasmus Bushman 29 Nov 18

Ummm…so what’s in for the people sending in their brilliant VB ads and doing Clems work for them?

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