VB launches vaccination campaign via Clemenger BBDO Melbourne

September 9, 2021 3:57

Australian beer brand Victoria Bitter has joined the vaccination push, launching a new campaign encouraging Australians to get vaccinated against COVID-19 via Clemenger BBDO Melbourne.

The campaign will run on TV in states presently in lockdown which includes New South Wales, Victoria and the ACT, as well as across the country digitally, supported with some print advertising.

It will run for at least a month to help Australia achieve the National Cabinet’s requirement of 80% of vaccinations before wide-spread lockdowns end.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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