Vegemite and Cheese Shapes launch with ad featuring Shane Jacobson, Cathy Freeman and Glenn McGrath

December 28, 2018 5:16

Arnott’s has launched a new flavour for its Shapes brand – Vegemite and Cheese.

https://www.youtube.com/watch?v=iIB-Ca-981I

The new biscuits have hit the market accompanied by a TVC featuring ‘Aussie legends’: actor Shane Jacobson, former Olympians Cathy Freeman and Giaan Rooney, and former Test cricketer Glenn McGrath.

The ad is voiced by Seven personality and sports commentator Bruce McAvaney and riffs off long-running Australian soap opera Neighbours.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics

Arnott's Shapes Bruce McAvaney Cathy Freeman Giaan Rooney Glenn McGrath Shane Jacobson Shapes Vegemite Vegemite and Cheese Shapes

6 COMMENTS

KGB 29 Dec 18

Nailed it.

(Assuming the brief was all round wooden awkwardness. Honestly, this could be added to the next YouTube ‘Cringe Compilation’).

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Julie Hall 30 Dec 18

Where can I get vegemite shapes in Perth WA.

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Mike C 30 Dec 18

Boring, unfunny, and washed-up ‘celebrities’. Appalling!

How can some agencies get it so wrong?

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Ttgg 1 Jan 19

Mike. You’re miserable bastard.

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Help! I've been Shaped. 2 Jan 19

I’m sure like the product itself, the ad leaves a bad taste in your mouth. But it does perfectly reflect the poor SHAPE of the Australian ad industry.

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EJ 2 Jan 19

The box marked ‘Pool Room’ is funny – needs more of those touches.

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