Vegemite gives away animal shaped stencils, continuing Thinkerbell’s ‘Tastes like Australia’ campaign

Vegemite is giving away limited edition toast stencils with the purchase of any Vegemite product at Woolworths, in the latest move by its creative agency Thinkerbell.

The stencils come in the shapes of Australian animals including an emu, kangaroo and koala, continuing the patriotic theme of Vegemite’s ‘Tastes like Australia’ campaign that launched in August 2018.

Thinkerbell chief creative tinker, Ben Couzens said: “We’ve created a product that is designed to make spreading Vegemite on toast fun, but also to ensure that kids use plenty of it.”