Verizon Media signs deal with Apple for programmatic native ads in UK, Australia and Canada

Verizon Media has signed an exclusive agreement with Apple to offer native programmatic advertising on Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the UK. The agreement will see Verizon Media’s Native Marketplace or DSP, be the only programmatic access point to Apple News supply in Australia, Canada and the UK.

In a post to the Verizon website, CEO Guru Gowrappan said the new offering marked a connection between Verizon and Apple, both of which have a ‘commitment’ to quality reporting.

Apple News reports a reach of 5 million

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