Versa and Smiling Mind help Australians access mindfulness in isolation
With the integration of the Smiling Mind app into Google Assistant’s functionality, Versa has created a voice-based experience for those at home.

The announcement:
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Can’t help but feel the agency has led this to a solution they wanted to create, rather than what the business needed
The app would provide a better experience as it’s not limited by the rigid constraints that running through an assistant has. Whilst the app is also more universally accessible if you’re able to get it in the two major app stores.
Resource better utilised improving the product or growing the user base.