ViacomCBS launches new full-service marketing business Effect
Ten parent company ViacomCBS has announced the launch of Effect, a new full-service integrated marketing solutions business.
The business will work across ViacomCBS’ full portfolio of brands, including Ten, MTV and Comedy Central. Its launch follows the merger of Ten and ViacomCBS’ ANZ sales teams at the beginning of May.
Tamar Hovagimian and Nisar Malik will lead Effect, under Lisa Squillace
