Vic Roads uses soccer players for safety message

Tim Burrowes

June 11, 2010 5:56

Vic Roads has drafted in Melbourne Heart players Clint Bolton and Rutger Worm for a driving safety campaign warning of the distraction of text messaging.

The ad features the pair practicing penalties and Bolton using a text message to distract Worm.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.