Victoria. Best of everything – except original branding

It may have slipped past people in other parts of the nation, but Victoria has a new brand identity ‘The Big V’.

After it was launched Melbourne based design agency Indietech decried the fact it was so similar to its own branding, both the colours and the diagonal line.

However, it’s been drawn to Dr Mumbo’s attention that the new visual identity of the state also bares more than a passing resemblance to a rebrand three years ago of another Victoria, the one in London famous for its train station.

Victoria, Australia

Victoria, London