Victoria Bitter abandons cricket sponsorship after two decades

March 25, 2017 10:09

Cricket Australia has confirmed its relationship with Victoria Bitter has come to an end after two decades, with a new alcohol brand expected to be named as the game’s major partner within weeks.

The partnership which gave rise to the talking Boonie and Warnie Dolls, and played a major role in the summer marketing campaigns for VB came to an end quietly with the closure of the Australian cricket season earlier this year and the series against Pakistan.

Sources have confirmed the end of the VB sponsorship of the One Day International Team and the domestic cricket series by the beer.

An announcement on a new sponsor would be made in coming weeks and that it would be an alcohol sponsor.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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