Victoria Bitter releases festive sweaters to mark a ‘hard-earned’ Christmas in July

Victoria Bitter is helping Australians celebrate a ‘hard-earned’ Christmas in July with festive beer-patterned sweaters.

500 sweaters, knitted in Christmas and VB’s shared colours of white, red and green, are now available on the VB website.

VB Christmas sweaters are now available on the brand’s website

Perhaps alluding to the spread of COVID-19 and parodying ‘Santa Claus is coming to town’, VB revealed the sweaters with the line “You can get it working from your house. You can get it isolating with your spouse. Matter of fact, you can get it wearing something grouse.”