Victoria Teachers Mutual Bank rebrands at height of Banking Royal Commission

Victoria Teachers Mutual Bank has changed its name in a bid to show itself as a more trustworthy financial services alternative during the Banking Royal Commission.

Now known as Bank First, the Melbourne-headquartered co-operative has unveiled a new logo and integrated campaign, although its tagline ‘Invested in You’ remains the same. 

Created by by Melbourne agency 10 Feet Tall, the rebrand campaign consists of a one-minute commercial, plus ads in print and out of home.