Victorian Government engages VML for fire safety campaign

February 14, 2024 10:08

The Victorian Government’s Department of Justice and Community Safety (DJCS) has engaged with WPP’s creative arm VML to launch a statewide public service campaign, asking all Victorians to be better prepared this fire season.

While recent rainfall has resulted in a reduced bushfire risk, the government is urging Victorians to remain prepared for risks of grassfires and bushfires.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.