News

Victorian Government’s ‘powerful’ Deadly Questions campaign takes home Ad of the Month for June

Mumbrella has revealed the winner of the June edition of Ad of the Month, with the industry choosing between TAB, Pfizer, Amazon, Victorian Government, and Hyundai.

Josie Tutty

July 3, 2018 10:14

Clemenger BBDO Melbourne’s Deadly Questions campaign for the Victorian Government has won Ad of the Month for June, taking a landslide 66% of the vote.

The campaign encouraged Australians to ask any question to a member of the Aboriginal community through the Deadly Questions website, no matter how ignorant they may seem.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

ad of the month Deadly Questions

5 COMMENTS

That is Deadly 3 Jul 18

A worthy winner!

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Sam Hegg 3 Jul 18

Great campaign. It provoked an important conversation between myself and my 11 year old on the weekend as we drove past one of the large format sites…

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Liz 3 Jul 18

A daring and interesting campaign.

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Ordinary Voter 3 Jul 18

I asked three questions (and they were confirmed as received) but despite prompting I have had no replies to them from DPC

A great waste of tax money having a fake website that does not do what it says

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Real One 4 Jul 18

All done for publicity / awards season.
People dont actually care about their plight.

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