Victorian Responsible Gambling Foundation support families of problem gamblers in new ad
The Victorian Responsible Gambling Foundation is highlighting the impact gambling has on families in its latest public health campaign which aims to communicate the importance of supporting the families of problem gamblers.
Created by McCann Melbourne, the campaign taps into the feelings of isolation and confusion family and friends can feel when dealing with someone’s problem.
https://www.youtube.com/watch?v=_CJpcJ-myqY
The Foundation’s CEO Serge Sardo said: “Our new campaign is quite different to previous campaigns in that it’s focusing on ensuring family members and friends know help is available to them regardless of whether the gambler is getting help.
Well done guys. Really nice.
Superb.
I wonder if James Packer and Tom Waterhouse are proud of what they do?
Victoria continues to consistently avoiding addressing the responsibility of machine gambling venues, manufacturers and government with another wasteful TV ad.
Gamblers may well after seeing this ad feel increased shame because of these addictive machines. The government should be responsible if there is self harm as a result.
Nice, well filmed and moving piece. Keep it up.
Stunning.
GREAT JOB GUYS, REALLY NICE WORK!