Victorians write messages on ribbons to encourage safe driving this Christmas

The Transport Accident Commission (TAC) has asked Australians to write messages on ribbons to encourage Victorians to stay safe on the roads this Christmas.

Created by Taboo, the activation will be held at Southbank and encourages the public to choose a message which resonates with them and then wear it or attach it to a bag or keyring.

The activation features pledges written by Victorians

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.