Video Futures Collective moves from think tank to industry body

The Video Futures Collective has evolved from a think tank set up in early 2024 by Foxtel Media, to become an independent industry body, counting some of the biggest players in the local streaming ecosystem among its members.

The industry member association brings together video advertising leaders from Amazon Prime, Disney Advertising, Foxtel Media, Netflix, Samsung Ads, SBS, Vevo and Youtube in order to promote Australia’s digital video and streaming ecosystem.

The VFC will employ at least three new staff in a mix of permanent and part-time roles. Toby Dewar, director of customer engagement at Foxtel Media, has been appointed interim CEO. Despite Dewar’s interim title, the collective isn’t actively seeking a new CEO at the moment, with plans to make a decision on a permanent CEO later in the year.

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