Video network firm clears path for brands to license viral content for marketing campaigns

Video distribution network Rightster has claimed brands will be saved the “laborious” process of sourcing third party videos for use in their marketing following the launch of a new web portal containing some of the internet’s most shared content.

The company, which has offices in Sydney and Melbourne, has released VideoSpring, a video database which also provides licenses to use the content.

Rightster said it will alleviate the need for marketers to wade through the “long and complex clearance process” with creators of content on platforms like YouTube and Facebook, many of whom are hard to track down.