Viewers turn away from commercial TV for second night in a row
Commercial TV networks have spent a second day in a row in the doldrums, with not a single show rating above a million metro viewers on Monday night, and public broadcaster the ABC the second most watched channel.
The failure of the free-to-air commercial channels to find big audiences comes a day after the ABC won Sunday night’s viewing for the first time this year.
Excluding news programming, Seven’s best performer was Home and Away, which rated 743,000 metro viewers, according to preliminary overnight metro ratings from Oztam. This rose to 1.2m including regional viewers.
Monday nights on the ABC should be compulsory viewing for all Australians, in fact mandatory for Queenslanders.
It’s a puzzle why The Project’s audience keeps falling.
660,000 metro viewers about a year ago.
580,000 when the announcement of Lisa Wilkinson joining the program was made a month ago.
And this week 515,000.
Commercial TV ratings are on a downward slide for years with no accountability on the part of the networks to deliver the audiences they guarantee. Coupled with this is their arrogance increasing rates YOY. Isn’t it about time all marketers questioned poor delivery and made the stations responsible? ROI just getting worse YOY.
Clients are getting so called make good spots on digital channels that barely rate in lieu of premium high priced prime time audience under delivery on main channels.