Vinyl Group to buy Val Morgan Digital
Hoyts Group CEO Damian Keogh will be joining the Vinyl Group board
Vinyl Group will acquire Val Morgan Digital — the local publisher of Buzzfeed, Ladbible, PopSugar, Thrillist, and Fandom — for $10.5m in cash and shares.
The sale, announced on the ASX on Monday morning, will comprise $7m in cash, and $3.5m in shares, and will be funded by a “facility of up to $10 million provided by existing shareholders”. It is expected to complete in one month.
Val Morgan Digital is a subsidiary of private company Hoyts. According to Vinyl Group, it made $10.7m in revenue during calendar year 2025.
