Violet Crumble returns to Australian hands after Nestlé sale

January 11, 2018 4:10

Nestlé has sold its chocolate bar brand Violet Crumble to the family owned South Australian chocolate business, Robern Menz.

Robern Menz, the manufacturers of FruChocs, will acquire Violet Crumble’s brand, intellectual property, plant and equipment as part of the sale.

We’re thrilled to announce that we’ve bought the Violet Crumble brand and even more happy this iconic Aussie brand is back in Australian hands ?? #ichoosesa #violetcrumble #menz #iconic #aussieowned #australia #australian #fruchocs #itsthewayitshattersthatmatters

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Nestle Robern Menz Violet Crumble

4 COMMENTS

nick bartlett 11 Jan 18

The best Aussie confectionary are those chocolatey pineapple chewie thingies

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mc 13 Jan 18

Is the Polly Waffle next?

And what of the Bertie Beatle? Isn’t it made from Violet Crumble offcuts?

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Gaynor Walker 4 Jun 18

I was sooo excited to think our violet crumble was coming back.. but I bought one and …. well the recipe has definitely changed and the chocolate is different… Why did you change a perfectly excellent crumble bar to a taste like this …am terribly disappointed…seems its back to the crunchie again…

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Gaynor Walker 4 Jun 18

The recipe HAS changed … is that Menz chocolate on the bar too???

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