Virgin Australia calls media review
Airline giant Virgin Australia is set to review its media agency arrangements. The account currently sits with Dentsu Aegis Network’s Carat.
The brand has undergone significant change over the past few years, with a reduction in budgets available for agency partners.
The brand pitched its creative account, with DDB appointed in June 2017, under then chief marketing officer Inese Kingsmill.
That’s a lot of defending for Carat right now. This, Medibank and Schweppes
Woolworths launching a media division and Disney looking shaky.
Welcome back Henry .