Virgin Australia joins vaccination push with new brand campaign
Virgin Australia has become the latest Australian corporate to launch its own vaccination-led campaign, appealing to Australians missing “the feeling of flying”, via The Precinct.
It accompanies the airlines VA-X & Win competition, with the two hero TVCs featuring passengers who try to recreate the flying experience from the confines of their own homes.
The campaign comes following Qantas’ widely successful ‘Be Rewarded’ campaign last week, while taking a different, lighthearted approach to those missing travel.
