‘The f@#$ing holiday’s over’: Virgin Mobile calls in Santa for Christmas in July campaign
An unhappy Father Christmas is disturbed from his annual mid-year holiday to deliver special gifts to Virgin Mobile customers, in the telco’s latest ads.
It is the first integrated work for the brand from Whybin\TBWA Sydney which picked up the account at the start of the year, and sees a bronzed Santa relaxing by the pool when an elf comes up and tells him he’s been requested to work deliver the telco’s gifts.
Despite being annoyed he rises to the challenge yelling “Pack my sack, f#$@ing holiday’s over”, pushing an elf in the pool as he strides off.
https://www.youtube.com/watch?v=r3hvyjkom18&feature=youtu.be
I saw that ad on Facebook. The sound card on the computer is broken but I knew who it was for by the captions and logos during it. It certainly is an eye-catcher in that it uses an older, obese man not wearing a shirt rather than the young male models used in other ads. I don’t usually watch ads on Facebook, I scroll right past them but this ad had my eyes glued right to the end.