Virgin Mobile begins agency review, hires Euro RSCG

Virgin Mobile has expanded its agency roster, handing a project to Euro RSCG Sydney – a move that could weaken the hold of incumbent Publicis Mojo on the business.

The move comes ahead of a re-working of the brand’s “agency engagement model”, according to marketing director David Scribner.

He told Mumbrella: “We’re always on the look out for big ideas – whether that’s from our PR agency, One Green Bean, our creative agency Publicis Mojo or our media partner Starcom. We do everything through either one of those three – when we’re paying the bills, we pay one of those three agencies.”

“Euro RSCG has been helping One Green Bean on a project – both agencies are part of the Havas family,” he said.