Virgin Mobile to sponsor Splendour in the Grass

Music festival Splendour in the Grass will be sponsored by Virgin Mobile, the brand has revealed. The telco was previously the main sponsor of this years V Festival which was axed.The announcement:

Continuing its involvement in all things music & festival, Virgin Mobile today announced its inaugural sponsorship of the 10th Annual Arts and Music Festival Splendour in the Grass 2010.

In an Australian music festival first, Virgin Mobile will bring the awesome elements of this popular music festival to the masses by streaming the entire The Temper Trap set live from the festival from 21.15pm on Friday 30 July, in partnership with News Limited. The Temper Trap are Australia’s most exciting music export of the past 10 years. The breakthrough act is billed as one of the headliners of this year’s coveted festival and with a solid reputation for incredible live shows, this is expected to be a hotly anticipated web cast. The stream will be available on News Limited sites including News.com.au, Dailytelegraph.com.au, Heraldsun.com.au, Adelaidenow.com.au, Couriermail.com.au, Theaustralian.com.au and Perthnow.com.au as well as MySpace Australia. It will also be available to view online for four months after the event, should festival goers and others want to relive the magic set.

Building on its existing philosophy of providing a more rewarding telco relationship and treating its customers as Members, not numbers, Virgin Mobile has got treats galore planned for each of its customers attending the festival.