Visa kicks off global Rio Olympics campaign with athlete ‘Carpool’

June 21, 2016 12:01

Australian and New Zealand athletes mare making a series of cameos in Visa’s new pre-Olympics global advertising campaign ‘The Carpool to Ri’.

Visa Rio The campaign, which is being cut to feature athletes relevant to regions where it is being broadcast, shows a global car pool coming together as they make their way to Rio.

Australian Sally Pearson gets a nod in the ad which will be shown across Australia and New Zealand, along with Kiwi shotputter Valerie Adams.

A total of 20 Olympians are being rotated through the ads which also feature a number of Visa retail partners and show the athletes using various payment methods supported by Visa.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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