Visa pushes convenience of contactless cards, clunkiness of cash
Last night, Visa launched a new TV ad to promote the convenience of its PayWave contactless card service. In the ad, created by Whybin\TBWA\Tequila Sydney and shot in Melbourne, a queue of customers at a sushi bar check-out counter crashes to a halt when a customer produces cash instead of a Visa contactless card.
Credits:
- Creative agency: Whybin\TBWA\Tequila Sydney
- Production company: 8 com
- Director: Nicolas Reynolds
Compare it to the US version…
https://www.youtube.com/watch?v=9hXmyD9a4zg
Also, is it just me of does this go against the grain of anyone else?
Does Visa want me adhere to a conformist Orwellian society? Not to mention become a salad sandwich eating balding accountant?
(no offence to accountants intended)
I like being different – don’t you?
Yes, that’s such an original advertisment. The exact same ad was done in the US about four years ago, with the exact same punchline.
Shame I can’t find the original TVC in question online, but at least they can claim they are green by recycling ad copy.
It’s a good product. It saves me the 47 seconds a day I spend waiting for my EFTPOS transactions to go through.
ah..bit harsh chaps.
Neatly demonstrates the core benefit of speed and efficiency in a way that’s watchable, engaging and not quite as hackneyed as the Mastercard version of Mr First Date rushing home (all a bit cliched for my taste).
Agency and client could so so easily have fallen into a more prosaic execution.
It would be nice, if as noted Orwellian, insight….
…if the real experience wasn’t the opposite, with staff and customers equally uncertain about the basics:
Do we accept it?
Where accepts it?
Which button do I press?
How much can I spend with Waft-and-pay systems?
How *little* can I spend?
Can I use them with Mastercard merchants?
Do I get charged by my bank for the transaction?
How does it work overseas?
Is it safe?
etc.
This approach seems, like Mastercard’s, a little early in the adoption curve. For both merchants and users. As well as many issuers.
I try to use my Visa Paywave at every opportunity.
Cash, PINs, and signatures are for chumps.
Dom – lolz
Ouch. $35.05 for lunch (@ 14s) is pretty hefty!