Visit California recruits Hollywood stars to promote the ‘Golden State’ to Aussie tourists

Miranda Ward

December 3, 2013 12:57

Visit California will kick off the next phase of the ‘Dreamers’ campaign, aimed at attracting Australian tourists to the US state, in January next year.

https://youtu.be/zCcyo5PGBXA

The ad features actor William Shatner alongside singer/songwriter Sara Bareilles, skateboarder ‘Big’ Bob Burnquist, three time Olympic gold medalist Kerri Walsh-Jennings and surfer Rob Machado enjoying “big, bold and inspiring experiences”.

Caroline Beat, Visit California president and chief executive officer said in a statement: “The new ‘Dreamers’ commercial shows how our fun loving, free spirited vibe encourages victors to follow their dreams here to California – and not just to the more obvious places like Silicon Valley of Hollywood.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

tourism Visit California

2 COMMENTS

goodone 3 Dec 13

California looks like the best place ever

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Megazord 3 Dec 13

Australia is already one of the top three overseas markets to California and has been for some years. Over 520,000 Australians visit the state each year, accounting for over 50% of the total visitors to the US. This is the 5th campaign aimed at attracting MORE Australians to California since 2010.

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