Visit California partners with MCM Media and the Hoyts Insider

Visit California has partnered with MCM Media and Hoyts with an integrated campaign to run alongside branded entertainment show The Hoyts Insider, which is shown in cinemas before a movie. The Access All Areas campaign will promote California and its events.

The announcement:

Visit California partners with MCM Media and Hoyts to promote Access All Areas to cinema goers

Visit California has signed on as the exclusive sponsor of The Hoyts Insider – a unique, Australian first in-cinema branded entertainment show –  as part of a campaign designed to give Australians the inside scoop on iconic Californian events.