Visit California spends $5.6m to entice Australian tourists
Visit California has spent $5.6m on its latest campaign for Australians, enticing singles and families with Californian scenery and celebrities enjoying some of the state’s best sites.
The campaign is driven by two spots, ‘Living the Dream’ and ‘Kidifornia’, which aims to encourage Australians to follow their dreams and visit California.
The first ad shows celebrities including Anna Faris, George Lopez, basketball player Magic Johnson, and surfer Laird Hamilton as they enjoy some of California’s best sites while sarcastically telling the audience “things aren’t always that glamorous”.
