‘Visit a doctor’ urges TV presenter Shelly Horton in Hay Fever Help digital campaign

TV presenter Shelly Horton is urging hay fever sufferers to change their habits and visit a doctor in a campaign to help them prepare for spring.

The lifestyle commentator, herself affected by allergic rhinitis – or hay fever – is spearheading the push launched by pharmaceutical and healthcare company GSK.

A web portal, www.HayFeverHelp.com.au, has been launched which provides daily pollen counts and information, with paid media across digital, social media, influencer support and Outbrain.