VisitCanberra appoints Straight Up PR as PR agency
Straight Up PR, a health, wellness and lifestyle public relations agency, has added VisitCanberra to its suite of clients.
The agency will run a strategic and integrated PR campaign to bolster Canberra’s attractions, events and entertainment, as well as services including strategic counsel and partnerships, media relations and familiarisations.
Ahead of its upcoming Winter Events Calendar, Straight Up PR aims to create buzz around the growing city hotspots.
Hannah O’Donnell, founder and MD of Straight Up PR
Founder and managing director, Hannah O’Donnell said the agency is thrilled to have signed VisitCanberra.
“We’re always in search of new & exciting things to see & do here at Straight Up PR, & we couldn’t be happier to represent our nation’s capital city. We love representing clients in the tourism & lifestyle space, & this account allows us to delve deeper into this arena.”
O’Donnell said Canberra is the perfect short break destination for anyone: “As the VisitCanberra brand tagline suggests, there really is more to Canberra than they’re telling us – & we can’t wait to show you why!”
VisitCanberra joins the agency’s client list comprising of Whittaker’s Chocolate, Pic’s Peanut Butter, The Fred Hollow’s Foundation and I am Grounded, among others.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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