Vittoria Shortt confirmed as new CommBank CMO

September 2, 2013 11:06

The Commonwealth Bank has confirmed the appointment of Vittoria Shortt as its new permanent chief marketing officer.

Formerly the chief executive of retail for its Bankwest division, Shortt was charged with temporarily heading all CBA marketing following the abrupt departure of Andy Lark in May.

Shortt has been with the bank since 2007, she has also previously served as executive general manager of direct channels from 2007 to 2010.

A spokeswoman for CBA told Mumbrella: “I can confirm Vittoria Shortt was permanently appointed to the Chief Marketing Officer role last week.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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