Vizeum wins Jura and Hurtigruten accounts and names Alastair Baker as client lead
Baker joins from the holding group in the UK
Dentsu Aegis Network media agency Vizeum has added two new clients to its roster and hired Alastair Baker as client lead on the BMW account.
Swiss coffee machine company Jura, and sustainable travel agency Hurtigruten have appointed Vizeum as their marketing communications agency in Australia.
Jura is one of two accounts won by the DAN agency
The Jura account was won off the back of a competitive pitch, and the Hurtigruten remit will include supporting the brand’s expansion into the Australian market with media planning and buying solutions across all channels.
Baker joins from the holding group in the UK
Baker joins from DAN UK, where he was head of strategy at Dentsu X and, before that, strategy lead for BMW Group at Vizeum London.
In September, the agency added Kathmandu and Bank First to its roster, before being appointed to Groupe SEB’s account last month, the parent group of cookware company Tefal.
Those client wins follow Ashley Earnshaw being named as CEO in July, one of a number of key staff movements as the broader holding group restructures under CEO Henry Tajer.
Can I have the name of his professional photographer. [Edited under Mumbrella’s comment moderation policy]
Shame they couldn’t find someone local to lead the account. Must be part of the Tajer Boys Club.
Bring back 4bh music with sports on weekends
4BH. Do you even know what it stands for?
Big Hitters. Four of them in fact. I’d crane my neck, straining my ears to pick out that imperceptible band of radio waves – simply dripping in sweat for the sweet release of another Big Hitter. That is until I remembered I could use my radio and raced across the house to do unspeakable things to that dial. The crackle. The hiss. The snap and pop if I happened to be enjoying cereal at the time.
Then, approaching the apex of my ecstasy, it dawns on me.
There’s four.
Four Big Hitters on the way. Quattro baby. It’s more than an Audi. It’s a beautiful square. Ancient geometry. Perfect in every way.
Four.
Big.
Hitters.