VML unsuccessful on retaining Defence Force account after pitch

November 21, 2024 12:46

The AUNZ chief executive officer of WPP’s VML has spoken out as the creative agency’s six-year relationship with the Australian Department of Defence comes to an end in March 2025.

Per government requirements, the Defence Force Recruitment creative and digital account was taken to pitch and applications to take part in the review were opened in February this year.

VML has held the account since 2019 after its last review, and it was serviced by Host/Havas prior to that from 2014-2018. Havas’ original three-year contract was extended by one more year in 2017 following a pitch. George Patterson Y&R Melbourne, which now falls under the VML brand, previously held the account for 13 years.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.