VMLY&R Melbourne retains the creative account for Monash University

VMLY&R Melbourne has retained the creative account for Monash University, following an open tender and pitch process.

VMLY&R has held the account since 2015, when it was won by Y&R. The agency will continue its work on amplifying the ‘Change it’ brand platform it developed for the university.

The VMLY&R Melbourne team: Kenneth Chan, Sarah Bailey, Jon Kenyon, Katherine Chen and Jake Barrow.

Jake Barrow, VMLY&R Melbourne executive creative director, said the agency was “stoked” to be working with the university again.