VMO launches Dart360 audience intelligence platform

VMO has launched Dart360, its new audience intelligence platform.

The announcement:

VMO has today revealed its audience intelligence platform DART360. Evolving from its proprietary tool DART (Digital outdoor Audience in Real Time); DART360 enables clients to plan and optimise their campaigns to engage active consumers across the VMO network. The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them.