News

VMO expands audience measurement capabilities with DART R&F

Hannah Blackiston

October 13, 2020 9:28

Val Morgan Outdoor (VMO) has launched a new audience planning tool, DART R&F, which will make it the only outdoor provider that can measure audiences hourly at a screen level.

The tool will enable VMO to build impression scores which will then power programmatic campaigns and was created with independent marketing effectiveness consultancy Data2Decisions.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Data2Decisions Paul Butler Programmatic programmatic advertising Val Morgan Val Morgan Outdoor VMO

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