VMO unveils first outdoor screen with real time analytics

Zoe Samios

October 17, 2017 8:30

VMO has unveiled a new large digital outdoor billboard screen, claiming it is the first smart outdoor screen with real time analytics.

The screen, located on Surfers Paradise Boulevard, is embedded with Audience Measurement Device (AMD) technology which measures audience engagement in real time.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

analytics Anthony Deeble DART large format outdoor VMO

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VMO unveils first outdoor screen with real time analytics

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