VMO’s Anthony Deeble to become Hoyts Group CCO as Dan Hill extends remit to digital outdoor
Val Morgan Outdoor’s managing director Anthony Deeble has been promoted to chief commercial officer of the Hoyts Group, after almost ten years with the business.
Deeble was the founder of digital outdoor company Outpost Media, which was sold to private equity company Pacific Equity Partners in 2008 before being merged with the Hoyts Group and Val Morgan advertising.
Deeble will no longer run the outdoor arm of Val Morgan
Smells like a shameless cash grab to me, but it could have some benfit.
It’s nearly impossible to build a new brand these days as some mook owns your ideal domain along with a thousand others.
As Joanna suggests it could be a fizzer. Anyone still own a .mobi?
If you have had dealing with Anthony before, this promotion would likely come as a smack in the face. I don’t think Hoyts have done their homework.
W