Vodafone calls are cheaper than you think. Or are they?

So here’s an excellent piece of SMS marketing from Vodafone.  

Tuesday night saw the following SMS from the carrier:

“International calls are included in ur Cap & cheaper thank you think. 10 mins anytime to US, UK, NZ & South Africa just $3 & $4 to China, Singapore, HK & Taiwan.”

Today came the following update:

“Apologies. we sent you a TXT on Tuesday with incorrect call rates. If you made a call to countries listed you’ll be credited.”

How very reassuring.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.