Vodafone kicks off new marketing push with first work from Cummins and Partners

Steve Jones

May 25, 2015 10:09

Vodafone has kicked off its latest advertising campaign with its first TV campaign from Cummins & Partners promoting the telco’s offers around streaming services Stan and Spotify.

https://www.youtube.com/watch?v=wzObsAHq7IE

The spot, which went to air last night, shows people watching and listening to their phone, with a voiceover inviting customers to ‘upgrade your down time with more data’ with the ability to watch Stan and Spotify Premium on a 4G network.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Steve Jones

Topics

1 COMMENTS

Wallpaper 25 May 15

“Having invested over $3b in network upgrades over the last few years in developing a network” Vodafail are now squandering that investment with undifferentiated, generic brand wallpaper.

Very disappointing.

User ID not verified.