Vodafone: kill your credit demons
In a new campaign for Vodafone, a blue monster is used to represent the worries young people have about running out of phone credit. ‘Kill your credit demons with new Vodafone all-time prepaid’, announces the narrative.
http://youtu.be/bnWZxlYds2Y
The was created by Host in collaboration with The Jamboree, and directed by Al Morrow at Jungle Boys.
Credits:
- The Jamboree – Creative Partner
- Host (Agency)
- Scott McIntyre – Business Director
- Julia Mahoney – Account Manager
- Tobey Duncan – Planner
- Charlotte Glennon – Broadcast Producer
- Production Company – Jungle Boys
- Director – Al Morrow
Think you might have inadvertently inserted a dot in the above address link Tim, so it’s not working.
Ah, so that Smurf / Gobbledok lovechild is a “credit demon”. I see.
I can well imagine that the biggest acquisition barrier for Voda was customer confusion as to why they’d use a prepaid mobile service.
Another vapor-ad from a telco.
What is the message here ? I don’t get this at all.
So now Vodafail want to fill up their already flagging network with cheap arse, prepaid users on unlimited monthly credit. Way to say FU to any exisiting customers.
Maybe fix up your network first before asking people to sign their life away with a mobile plan? Leaving Vodafone was the best feeling by the way.
I’m surprised they’ve represented their poor network coverage in such an interesting manner 🙂
It would make sense if the blue fuzzy monster represented Vodafone signal quality!
but once you get credit, how do you make calls if you can’t get any coverage?
more like vodafail.
Thanks for spotting, JHG. Now corrected.
Cheers,
Robin – Mumbrella