Vodafone launches new ‘Meet Red’ online campaign

September 4, 2013 12:07

Telco Vodafone has launched a new online campaign, promoting the benefits of its new ‘infinite’ Red mobile package.

The ad is fronted by a Vodafone staff member Andrew and talks about the benefits of ‘Red’ citing firetrucks, apples, fast cars and the new Vodafone mobile plan.

“The purpose of the video was to explain the benefits of Vodafone Red to our team and customers via a very popular format – video – while also showcasing a member of our wonderful retail team as the talent,” said a Vodafone spokeswoman.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

Vodafail goes on 4 Sep 13

Take the brief and get an annoying twit to read it. Just genius.

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rebecca 4 Sep 13

Looks like they need to pay him more money, the poor man is cutting his own hair.

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Truly awful 5 Sep 13

Well there are no saving graces here, just truly awful.. A very long, badly thought out TVC masquerading as online content..

Get that paid media truck out to try and get the views up..

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Vodafone launches new ‘Meet Red’ online campaign

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