Vodafone pitch concludes, Howatson+Co takes the win

Howatson+Company has won Vodafone’s creative account, beating out five other agencies in the pitch process.

The account went to pitch earlier this year, after parent company TPG Telecom welcomed a new chief marketing officer.

Rebecca Darley joined from Domain Group, replacing John Casey who “stepped back” from the role. She is responsible for the marketing departments across TPG Telecom’s brands: Vodafone, TPG, Felix, iiNet, and Lebara.