Vodafone promotes Spotify partnership with UK ad

Vodafone is promoting its partnership with music streaming service with an ad featuring elderly men and women grooving to songs such as Kelis’ “Milkshake”.

https://www.youtube.com/watch?v=jNbzEAfKlBs

The ad was created by RKCR/Y&R in London for Vodafone UK originally, with Vodafone Australia using it to promote the partnership, which gives members signed up to a Red plan a complementary Spotify Premium account, in Australia.

Vodafone head of brand Nilanjan Sarkar said: “It’s great creative. When we saw this, we knew it would resonate with the Australian audience; as music is a universal language. Spotify Premium is a perfect complement to our Vodafone Red plans. Our Red plans include massive amounts of data so customers can stream to their hearts’ content.