Vodafone webisodes drive Australian GP sponsorship

In the lead up to this weekend’s Australian Grand Prix, Vodafone has launched a series of webisodes to support its sponsorship of the Vodafone McLaren Mercedes Formula 1 team.

The series, devised by Host and created by The Jamboree, follows the fortunes of Ben ‘Kelso’ Kelly, an ordinary guy who is discovered via a recruitment drive in Victoria to be Vodafone’s ‘third driver’.

The first webisode tells the story of the search for a driver to go head to head with Vodafone McLaren Mercedes Formula 1 driver Jenson Button and Craig Lowndes, the V8 TeamVodafone driver, at Bathurst.