Vodka Cruiser launches new brand platform ‘Say Less’ with TBWA Melbourne

Andrew Banks

February 22, 2022 2:11

Premix brand Vodka Cruiser has today launched its new brand platform – “Say Less” via TBWA\Melbourne.

Inspired by a love for nostalgia and the rise of Y2K culture, ‘Say Less’ champions a fun, carefree attitude. Supporting the launch is newly announced brand ambassador, Aussie comedian Lucinda “Froomes” Price.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics