Vogue’s Sigourney Cantelo departs to run her own site

Tim Burrowes

June 19, 2014 12:58

The beauty and health director of NewsLifeMedia’s fashion brand Vogue has left the title to focus on her newly launched website Beauticate.

Sigourney Cantelo will now work on the site full time after launching it in February.

Cantelo joined Vogue on 2008, initially as beauty editor, after being part of the team for Glamour, which was shelved before launch.

She has also been beauty editor of titles including New Woman and RUSSH

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

JB 19 Jun 14

Like a carrot tied to a donkey, media follows the ad dollars. Sorry print, the ad dollars are decreasingly going your way.

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Another Agency 19 Jun 14

Am I the only one that thinks this is wrong? NFM paid her to do a job, meanwhile she sets up a competitor? As an aside, you can’t compete with a brand like vogue.

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Bill 20 Jun 14

Another Agency I agree, it’s a bit rough …at least resign first then set up the competitor…and Vogue is a big beast to take on.

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mumbrella 20 Jun 14

Hi Another Agency,

I notice there are no ads on the site yet. so I’m not sure the competitor argument would hold up. Plenty of journalists run sites as hobbies, then go it alone later on https://staging.mumbrella.com.au/print-edition-of-dynamic-business-closes-after-20-years-119687

Cheers,

Tim – Mumbrella